Welcome to Seventh Sibling

Transforming Sales Teams into Strategic Business Developers

After two decades in sales and business development—including 12 years specifically in EdTech—I've learnt that the difference between thriving businesses and struggling ones isn't just about having a good product. It's about how you sell it.

What We're About

At Seventh Sibling, we don't just teach sales techniques. We help you transform your entire approach to business development, moving from simply taking orders to building strategic, long-term relationships that drive real growth.

Our focus is in the Education Technology sector, where selling isn't just about features and benefits—it's about understanding the unique challenges schools face and presenting solutions that genuinely make a difference.

Our Courses

Transform Your Sales Team into Business Developers

Our flagship course takes you through a proven methodology that's helped businesses achieve remarkable results. You'll learn the art of concept selling, strategic relationship building, and creating an implementation framework that actually works.

B2Education Mastery: The Complete EdTech Business Development Guide

Specifically designed for those working in or with the education sector, this course addresses the unique challenges of selling to schools, understanding stakeholder dynamics, and building partnerships that last.

Why This Matters

Whether you're a start-up founder trying to crack the education market, a sales team leader looking to elevate your approach, or a business owner who knows there's more potential in your sales process—we're here to help you see new possibilities and implement practical changes.

No fluff, no unrealistic promises. Just proven strategies, real-world examples, and the kind of practical guidance that comes from actually doing this work for over 20 years.

Ready to transform how you approach business development?