Selling Concepts vs Products Core Objective: This module transforms how participants approach sales conversations by shifting from product-focused pitches to strategic, concept-driven solutions that address fundamental business challenges and drive growth. Key Learning Outcomes: Master the art of strategic solution thinking rather than feature-benefit selling Develop skills to identify and articulate business concepts that resonate with decision-makers Learn to position offerings as strategic investments rather than operational purchases Create compelling narratives around business transformation and growth Build confidence in high-level, consultative conversations