From Features to Outcomes: A Complete Guide to Strategic Selling in the EdTech Sector

Table of Contents

Introduction:

The Sales Revolution

1: Why Product Selling Fails

2: The Concept Selling Framework

3: Strategic Discovery Mastery

4: Positioning for Impact

5: Overcoming Concept Objections

6: Implementation Roadmap

7: Measuring Success Appendices: Templates & Tools

Introduction: The Sales Revolution

In today's competitive EdTech landscape, traditional product-focused selling is no longer sufficient. Decision-makers aren't looking for another piece of software—they're seeking transformational outcomes that solve real business challenges.

What You'll Learn:

• How to identify and articulate strategic concepts that resonate with buyers
• The discovery techniques that uncover genuine business needs
• Positioning frameworks that differentiate you from competitors
• Implementation strategies for immediate results