Active Listening Advice Download

"The EdTech Sales Skill That Separates Winners from Order-Takers"

Great EdTech salespeople don't just talk about their product - they listen for the real challenges schools face. This practical guide teaches you the active listening techniques that build trust and uncover genuine needs.

What You'll Master:

👂 The School Listening Framework - How education conversations differ from B2B sales

👂 Question Sequences That Reveal Pain - Get beyond surface-level needs

👂 Digital Relationship Management - Active listening in virtual meetings and emails

👂 Stakeholder-Specific Listening - What teachers, heads, and procurement care about

👂 Listening for Buying Signals - Recognise when schools are ready to move forward

👂 Follow-Up Frameworks - Turn listening insights into strategic next steps

Practical Tools Included:

• Pre-call listening preparation checklist
• During-call note-taking templates
• Post-call insight capture forms
• Relationship mapping worksheets

Perfect for sales teams, account managers, and anyone who presents to schools